Relevancy and Engagement
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Chef Roy Choi and the Street Food Remix
Chef Roy Choi calls himself a "street cook." He wants outsiders, low-riders, kids, teens, shufflers and skateboarders to have food cooked with care, with love, with sohn maash. "Sohn maash" is the flavors in our fingertips. It is the love and cooking talent that Korean mothers and grandmothers mix into their handmade foods. For Chef Roy Choi, food means love. It also means culture, not only of Korea where he was born, but the many cultures that make up the streets of Los Angeles, where he was raised. So remixing food from the streets, just like good music—and serving it up from a truck—is true to L.A. food culture. People smiled and talked as they waited in line. Won't you join him as he makes good food smiles?
Author
Jacqueline Briggs Martin and June Jo Lee